Behaviour change by design

Good intentions
need somewhere
to go.

Most people know they shouldn’t litter.
The more interesting question is: does the street make the right choice easy?

A Smartbin fitted to an existing City of London lamp post, with St Paul’s Cathedral beyond
An everyday post. A new opportunity. City of London.

A small shift in perspective

A reminder asks people to act.
A useful street helps them do it.

We can ask people to be more considerate. But we can also design a little more consideration into the places where decisions happen.

That is the thinking behind Smartstreets: make disposal easier to find, easier to reach and easier to repeat. Give good intentions a practical destination.

Design around the moment

The cigarette ends.
The decision begins.

The opportunity is often surprisingly ordinary. A familiar route. Somewhere to pause. A suitable post already standing in the right place.

01 / NOTICE

A useful bin starts
by being noticed.

A clear, recognisable disposal point helps people understand where cigarette ends and gum belong. Visibility is part of the job.

02 / REACH

Convenience matters
at the point of need.

Start with pedestrian routes and litter hotspots. Ask whether people encounter a usable bin at the moment they need one.

03 / REPEAT

A pattern is more useful
than a lucky find.

A consistent network can make the next disposal point more predictable. Plan the pattern, maintain it and see what changes.

The distinctive idea

Don’t just place a bin.
Create a pattern.

Lamp posts and sign posts already form a familiar rhythm through our streets. Suitable posts can become a recognisable network of disposal points.

A recognisable network on existing postsIllustrative street with five posts. Toggle between isolated provision and a repeated network of disposal points.ILLUSTRATIVE STREET · PLACEMENT SUBJECT TO SURVEY

A repeated pattern can make disposal easier to anticipate. Illustration of the design principle, not a measured result.

One Smartbin design.
Hundreds of post shapes, sizes and styles.

Smartbins fit back to back around lamp posts and sign posts, with fittings selected for the column. A consistent disposal point across a remarkably varied street scene.

Smartbins fitted around a variety of lamp posts, sign posts and column styles
Twin Smartbins fitted back to back around a column

Thought through from both directions

Two ways to approach.
Somewhere to bin it.

Pedestrians don’t all arrive from the same direction. The twin Smartbin configuration presents a bin to people approaching along either side of the pavement.

Two bins fit back to back around a suitable existing post, adding a function without adding a separate freestanding support.

Make more of what is already there.

Explore Smartbin design & fittings ↗

The thinking travels

Make the right choice
more convenient.

The same question leads to different practical answers: what would make considerate behaviour easier, here?

Reusable Minibin pocket ashtrays with different campaign designs

Disposal on the move

Take the bin with you.

When a fixed bin is out of reach, a pocket ashtray provides somewhere to keep cigarette ends until they can be disposed of properly. A campaign message becomes something people can use.

Discover Minibin ↗
Bicycle secured to an orange Cyclepark fitted to an existing post

At the end of the journey

The post is already there.
The parking could be too.

People need suitable bike parking close to the place they are visiting. Explore how appropriate existing posts could provide that useful final connection.

Discover Cyclepark ↗

Evidence, with the whole story

A coordinated approach.
A measurable difference.

64%

reduction in smoking-related litter reported in the City of London case study.

This was a wider programme combining Smartbins, pocket ashtrays, communication and enforcement. It shows what a coordinated approach achieved in that setting.

It is not a promise that installing a bin alone will deliver the same result everywhere. The useful question is what a thoughtfully planned scheme can achieve in your location.

Historical case-study result. Outcomes vary with location, coverage, use, communication and servicing. Measure litter on the ground as well as material collected.

Read the City of London case study ↗
01   A bin is useful. A bin in the right place is more useful.

Imagine finishing a cigarette while walking to a meeting. You may fully intend to dispose of it properly. But at that particular moment, where does it go? A message about litter and a usable disposal point are doing two quite different jobs.

The message tells you what you ought to do. The disposal point makes it possible to do it. The closer those two things come together, the more useful the whole arrangement becomes.

This is the starting point for Smartstreets: put the solution where the decision happens. Look at the places people pause, the routes they follow and the spots where litter repeatedly appears. Then ask whether the street is making considerate disposal easy enough.

02   The question isn’t only “How many bins?”

It is tempting to judge provision by counting containers. Yet ten bins in places people rarely encounter may be less helpful than a smaller, carefully placed network. The important question is whether someone comes across a usable disposal point when they need one.

Lamp posts and sign posts offer an interesting opportunity. They are already part of the street. Repeating a recognisable disposal point on suitable posts can create a pattern people learn to look for.

The ambition is a network that feels part of the route, rather than a collection of isolated objects. It needs a survey, appropriate permissions and attention to access, clearances and servicing. Predictability is designed through placement; it is not something a container creates by itself.

03   Two directions. One rather obvious opportunity.

People tend to approach a pavement fixture from more than one direction. A disposal point that is obvious from one approach can be much less obvious from the other.

The twin Smartbin arrangement fits two bins back to back around a suitable post, presenting an opening to pedestrians approaching along either side. It is a practical design response to the way a pavement is used.

Using an existing post also avoids introducing a separate freestanding support at every location. The objective is to add a useful function while respecting the street scene. Every location still needs checking for suitability.

04   Sometimes the useful thing is something you take away.

A fixed network cannot cover every moment of a journey. That is where a reusable pocket ashtray has a different role: it lets someone carry a disposal point with them.

A campaign leaflet asks people to remember a message. A practical object gives them a way to act on it. The two can work together, but they should not be confused.

The same interest in the end of a journey applies to cycling. Someone arriving by bike needs a suitable place to secure it near the place they actually want to visit. Existing posts may offer an opportunity to provide parking there, subject to fit, access and installation checks.

05   A full bin is encouraging. It isn’t the whole answer.

Material collected tells us a disposal point is being used. It does not, on its own, tell us how much litter would otherwise have reached the ground. That is a different question, and it deserves a different measure.

The published City of London case study reports a 64% reduction in smoking-related litter as part of a wider programme. That programme combined Smartbins, pocket ashtrays, communication and enforcement. It is evidence for a coordinated approach, rather than a promise about what a bin will achieve in every location.

Local results should be checked locally. Count litter on the ground before and after installation, use comparable conditions and record the work involved in cleaning and servicing. A comparison location can help where it is practical.

06   Start with a place. Learn from what happens.

The most useful next step may be quite modest: choose a persistent problem location and understand it properly. Where do people stop? Where are cigarette ends and gum accumulating? Which posts or other mounting positions are suitable?

Agree who will install and service the equipment, what will be measured and when the results will be reviewed. Include cleaning time, servicing time and the experience of the people who look after the street.

The purpose is to learn whether the arrangement works in that place. Keep what helps, refine what does not and use the evidence to decide what happens next. Better provision begins with an idea. A better scheme keeps learning.

Start with a hotspot.
Measure what changes.

Look at the location. Plan suitable provision. Agree how it will be maintained. Then test whether it makes a practical difference.

Explore planning a scheme ↗