Case studies / City of London
Designing out
cigarette litter.
A disposal network built around people and existing street infrastructure.
No ifs. No butts.
Convenient.
Visible. Repeatable.
The City combined convenient disposal with communication and enforcement. Smartbins brought disposal points onto existing posts across the Square Mile.
reduction in smoking-related litter
cigarette ends collected annually
Historical programme results reported in the Smartstreets gallery; these describe the City’s network.
A joined-up approach
A network,
not an isolated bin.
Put disposal within reach, explain the choice and support it with regular servicing. Measure the result, then develop the network.
The City of London film
See the strategy in action.
Watch the City of London case study.
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Case-study gallery
See where it works.
Choose a logo to explore its installation photographs.
City of London 
London Borough of Merton 
MEDIA CITY, MANCHESTER 
The City of Edinburgh Council 
Hammersmith and Fulham + Kensington and Chelsea 
IPC BLUEFIN BUILDING 
Reading University 
Clydebank Re-built 
London Borough of Enfield 
Haringey Council 
Grad Biograd na Moru, Croatia 
Surrey Heath Borough Council