Case studies / City of London

Designing out
cigarette litter.

A disposal network built around people and existing street infrastructure.

City of London Smartbin with St Paul’s Cathedral behind

No ifs. No butts.

Convenient.
Visible. Repeatable.

The City combined convenient disposal with communication and enforcement. Smartbins brought disposal points onto existing posts across the Square Mile.

64%

reduction in smoking-related litter

27m+

cigarette ends collected annually

Historical programme results reported in the City of London case study; these describe the City’s network.

A joined-up approach

A network,
not an isolated bin.

Put disposal within reach, explain the choice and support it with regular servicing. Measure the result, then develop the network.

A woman using a City of London Smartbin

The City of London film

See the strategy in action.

Watch the City of London case study.

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Published Smartstreets case-study film. Video playback requires an internet connection. Watch on YouTube ↗

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